Monash University - "A Future Without Change"

VML Melbourne

VML Melbourne Southbank, Australia

Awards

5335

Brand: Monash University
Country: Australia

Advertiser: Monash University

Title	A Future Without Change
Agency	VML Melbourne
Campaign	A Future Without Change
Advertiser	Monash University
Brand	Monash University
Date of First Broadcast/Publication	2019 / 8
Business Sector	Colleges, Universities & Education Centers
Philosophy	Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. It introduced students to A Future Without Change, giving them a glimpse into what the world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, Monash University created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact with.
Media Type	Integrated Media/360 Activation
Length	129 seconds
Chief Creative Officer	Paul Nagy
Executive Creative Director	Jake Barrow
Associate Creative Director	Kieran Moroney
Associate Creative Director	Shane Geffen
Creative Team	Blair Panozza
Creative Team	Jack Harrison
Creative Team	Janice Ko
Creative Team	Jesse Young
Creative Team	Oliver Brock
Design Lead	Simon Grey
Designer	Tracey Fong
Editor	Leigh Cooke
Developer	Alex Case
Project Manager	Gabriel Montalban
Producer	Jules Callen
Producer	Aaron Rocca
Managing Partner	Jon Kenyon
Client Services Director	Katherine Chen
Account Director	Louise Brugman
Account Manager	Jessica Parker
Activation Company	Graffiti Melbourne
Event producer	Stephanie Patniotis
Event producer	Beau Meakins
Chief Marketing Officer (CMO)	Fabian Marrone
Communications Director	Caroline Knowles
Marketing Director	Jane Mahuru