CREAM - "Talent Transplant"

McCann London

McCann London London, United Kingdom

941

Title	Talent Transplant
Agency	McCann London
Campaign	Talent Transplant
Advertiser	The Talent Business
Brand	CREAM
Posted	August 2023
Business Sector	Advertising Agencies
Philosophy	Every year a different agency hosts CREAM, the annual portfolio show of emerging talent run by The Talent Business and judged by adland’s leaders. This year McCann London positioned talent as an existential issue with ‘The Talent Transplant’ - taking inspiration from the medical world. We looked under the skin of emerging creatives to find the brains, guts and hearts that will create the future’s most groundbreaking work. Rather than doing a photoshoot we scanned real creatives in an MRI scanner and used the beautiful, recoloured scans to produce a suite of medical inspired events assets.
Media Type	Corporate Communication
Length	98 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Team	Lee Elliot
Creative Team	Rory Peyton-Jones
Head of Art	Lisa Carrana
Designer	Matt Bryce
Designer	Lauryn Raymond
Production Company	Craft London
Chief Production Officer	Ben Clark
Artworker	Robbie Maynard
Account Manager	Milo Draco
Project Manager	Nadimul Hasan
Public Relations	Ashley Biack
Advertising Manager	Anna Green
Advertising Manager	Will Knox
Producer	Mandeep Kalsi
Producer	Liam White