| Title | Don't Fear the Finger |
| Agency | HelloFCB+ |
| Campaign | Don't Fear the Finger |
| Advertiser | CANSA |
| Brand | CANSA |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Don't fear the finger. If you are over 40, your first prostate check can be a blood test |
| Story | Prostate cancer is the most common form of cancer in males locally and globally and it’s showing a significant increase in numbers. The problem is, for most men, there’s nothing more terrifying than going for the dreaded ‘finger check’. So much so that prostate cancer, which is highly treatable in its early stages, goes largely undetected until it’s too late. Today though, unbeknownst to most men, the first prostate exam for guys over the age of 40, can be a simple blood test, with ‘the finger’, or Digital Rectal Examination, only playing a role if abnormalities are found. |
| Media Type | Digital |
| Length | |
| Director | MJ |
| Producer | Helena Woodfine |
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